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MGT 2606: Consumer Psychology & Decision Making: Consumer Behavior

A compilation of links to resources for MGT 2606

Consumer Behavior

The study of how people experience the purchasing of goods. Consumer behavior articles are usually scholarly research and theoretical in nature. They help you to understand how people's motivations, loyalties, and reception of advertising.

Recommended Websites & Data

Suggested databases for articles

Search term suggestions:

  • "consumer behavior" AND branding AND ("ice cream industry" OR "dairy industry")
  • "consumer preferences" AND ("ice cream industry" OR "frozen desserts industry")
  • "consumer behavior" AND packaging AND "ice cream industry"
  • "consumer preferences" AND labeling AND "frozen desserts industry"

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