Consumer Behavior
The study of how people experience the purchasing of goods. Consumer behavior articles are usually scholarly research and theoretical in nature. They help you to understand how people's motivations, loyalties, and reception of advertising.
Recommended Websites & Data
- Consumer Expenditure Survey - Bureau of Labor StatisticsProduced by the Bureau of Labor Statistics; consists of two surveys: the quarterly Interview Survey & the Diary Survey. Provides information on the buying habits of American consumers, including data on their expenditures, income, etc.
- Consumer Behavior News from Science DailyNews, articles, videos, images & RSS feeds from ScienceDaily (one of the Internet’s most popular science news web sites.
- Association for Consumer ResearchThe mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.
- Consumer Insights (A.C. Nielsen)Monthly electronic publication by the Nielsen Company.
Suggested databases for articles
- ABI/INFORM CollectionChoose market research as your document type to limit your results.
Search term suggestions:
- "consumer behavior" AND branding AND ("ice cream industry" OR "dairy industry")
- "consumer preferences" AND ("ice cream industry" OR "frozen desserts industry")
- "consumer behavior" AND packaging AND "ice cream industry"
- "consumer preferences" AND labeling AND "frozen desserts industry"
- Mintel ReportsUse search terms that describe the product or customer
Recommended eBooks
Routledge International Handbook of Consumer Psychology by ISBN: 9781317539933Publication Date: 2016-11-18
