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MGT 2665: Consumer Psychology & Decision Making: Market, Industry & Company Research

A compilation of links to resources for MGT 2665

Company Profiles & Information

Suggested eBooks

Market Reports (TRENDS, SALES, CONSUMERS, ETC)

Search term suggestions:

  • ice cream
  • frozen desserts
  • desserts AND trends

Articles (industry & market trends, consumers, etc)

Search term suggestions:

  • "ice cream" AND (innovation OR "new product development")
  • "ice cream" AND (sales OR revenue)
  • "ice cream" AND consumption
  • [company name]
  • [industry name] AND [country]
  • "ice cream" AND [target consumer]

Industry Reports (COMPETITORS, FORECASTS, ETC)

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