Find audience media consumption trends
- Advertising AgeVPN required for off-campus! Search Advertising Age by product
- StatistaUse search terms that describe industry, product or customer
- eMarketerSearch eMarketer by type of consumer or marketing platform/medium
- Mintel ReportsThis is the best place to start since most of the content of this resource is market research.
- ABI/INFORM CollectionChoose market research as your document type to limit your results.
Search term suggestions:
- "product advertising" AND "ice cream industry"
- "advertising campaigns" AND "ice cream industry"
- "social media" AND "ice cream industry"
- "branding" AND "ice cream industry"
eBooks
Media Use
Understanding media use means researching trends in how people use media, including the internet, television, radio, magazines, and newspapers. Use this information to make decisions about where to place your advertising.