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MGT 2665: Consumer Psychology & Decision Making: Consumer Media Use

A compilation of links to resources for MGT 2665

Find audience media consumption trends

Search term suggestions:

  • "product advertising" AND "ice cream industry"
  • "advertising campaigns" AND "ice cream industry"
  • "social media" AND "ice cream industry"
  • "branding" AND "ice cream industry"

eBooks

Media Use

Understanding media use means researching trends in how people use media, including the internet, television, radio, magazines, and newspapers. Use this information to make decisions about where to place your advertising.

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