MGT 2606: Consumer Psychology & Decision Making: Consumer Media Use

Search term suggestions:

• "product advertising" AND "ice cream industry"
• "advertising campaigns" AND "ice cream industry"
• "social media" AND "ice cream industry"
• "branding" AND "ice cream industry"

Understanding media use means researching trends in how people use media, including the internet, television, radio, magazines, and newspapers. Use this information to make decisions about where to place your advertising.