Recommended Resources for demographic data
- StatistaUse this for specific market statistics or look for the dossier reports. Keep your search terms relatively broad.
- eMarketerSearch eMarketer by type of consumer or marketing platform/medium
- Statistical Abstract of the USAProvides top-line data on a wide range of topics including population, household income, household spending, inflation rates, and much more.
- SimplyAnalyticsVisualize demographic data through mapping
- Simmons InsightsA consumer and media analysis tool based on the Simmons National Consumer Survey.
Recommended Websites for demographic data
- LINC (Log In to North Carolina)Topics include population, labor force, education, transportation, revenue, agriculture, vital statistics, energy and utilities, and other topics for a variety of geographic areas within the state.
- Census ReporterThe U.S. Census gives demographic data down to the zip code level. Current information is available, since you can also access the annual American Community Survey. Census Reporter is an easy tool for getting the most recent Census data.
- Census ViewerFind census information down to the city or county level for both 2000 and 2010. For customer base growth, compare population statistics from the 2000 and 2010 Census.
eBooks
Demographics
Data on population, gender, marital status, geography, income, educational level, housing, and more. If you know your target market, use this information to find geographic locations that match. If your target is a specific geographic location, find out about who lives in that area.