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MGT 2606: Consumer Psychology & Decision Making: Market, Industry & Company Research

A compilation of links to resources for MGT 2606

Articles (TRENDS, CONSUMER PREFERENCES)

Search term suggestions:

  • "ice cream" AND (innovation OR "new product development")
  • "ice cream" AND (sales OR revenue)
  • "ice cream" AND consumption
  • [company name]
  • [industry name] AND [country]
  • "ice cream" AND [target consumer]

Suggested eBooks

Market Reports (TRENDS, SALES, ETC)

Search term suggestions:

  • ice cream
  • frozen desserts
  • desserts AND trends

Company Profiles & Information

Industry Reports (COMPETITORS, FORECASTS, ETC)

What is market research?

Market research includes trends, sales, competitors, forecasts, consumer profiles, really anything related to the current state of the market.

 

Market research (unlike industry profiles) is organized around product categories rather than by NAICS code. Market research may use data gathered from focus groups, surveys, and analysis of secondary data.

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