Research Guides: Lean Canvas: Customers & Channels

Customer Segments

Who can you help? Who do you envision turning to you for solutions?

IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
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You will have to register to use this database.
SimplyAnalytics
Visualize demographic data through mapping
Mintel Reports
This is the best place to start since most of the content of this resource is market research.
Statista
Use this for specific market statistics or look for the dossier reports. Keep your search terms relatively broad.
Simmons OneView
A consumer and media analysis tool based on the Simmons National Consumer Survey. Access consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.
more...less...
There have been a few instances of Google Chrome browser not being able to access OneView. Some users have found that a manual installation, or re-installation, of Adobe Flash has worked. We recommend using Mozilla Firefox, Microsoft Edge or Opera.
eMarketer
Search eMarketer by type of consumer or marketing platform/medium
Reference USA
Use the "Consumers & Lifestyles" section to find target consumer & segmentation data. Select "advanced search" to fill out filters describing your target consumer.

How do you stand out from competitors? What puts you ahead? Why should consumers have confidence in your service above others?

Mintel Reports
This is the best place to start since most of the content of this resource is market research.
Statista
Use this for specific market statistics or look for the dossier reports. Keep your search terms relatively broad.

How will you interact with consumers and inform them of developments and services? Consider the most effective ways to reach your users.

IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
more...less...
You will have to register to use this database.
Mintel Reports
This is the best place to start since most of the content of this resource is market research.
eMarketer
Search eMarketer by type of consumer or marketing platform/medium
Simmons OneView
A consumer and media analysis tool based on the Simmons National Consumer Survey. Access consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.
more...less...
There have been a few instances of Google Chrome browser not being able to access OneView. Some users have found that a manual installation, or re-installation, of Adobe Flash has worked. We recommend using Mozilla Firefox, Microsoft Edge or Opera.