Research Guides: Lean Canvas: Problem, Solution, Metrics

Problem

What is the crucial problem faced by your consumers?

IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
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The World Bank
Find data on international development and trends: health, poverty, climate change, economics, and more.
Population Reference Bureau
Access U.S. and international statistics on topics that include education, health, poverty, labor force, and more
Human Rights Watch
Find in-depth country reports covering issues like criminal justice, immigration, women's rights, free speech, LGBT rights, health, and many more.

Solution

What is your solution to consumers' problems? Present the defining elements of your service or product. What makes your product or service the top tool for addressing consumers' needs?

IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
more...less...
You will have to register to use this database.
BCC Research
Market reports for advanced industrial products/service. For example: Biotech, Pharmaceuticals, Healthcare, IT, Chemicals, Energy, etc.
Mintel Reports
This is the best place to start since most of the content of this resource is market research.

Key Metrics

How will you track consumer engagement, excitement, and usage of your product?

IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
more...less...
You will have to register to use this database.
Mintel Reports
This is the best place to start since most of the content of this resource is market research.