• ice cream" AND (innovation OR "new product development")
• "ice cream" AND (sales OR revenue)
• "ice cream" AND consumption
• [company name]
• [industry name] AND [country]
• "ice cream" AND [target consumer]
• "household consumption" AND "ice cream" AND (country)
• "price expectations" AND "ice cream" AND [consumer type]
• "flavor preferences" AND "ice cream" AND [consumer type]
• "generation y" AND "ice cream" AND consumption

​Simmons Insights Provides consumer demographic information for thousands of products, activities and attitudes.

One way to use Simmons is to create a demographic profile of consumers who use a certain product or service or engage in a certain consumer activity. Follow these steps to create a demographic profile.

1. Select "Quick Reports" under the "Profile" dropdown at the top of the screen.
2. Click "composer" to begin creating a consumer target
3. Look through and click through the survey dictionary on the left-side of the screen or search by keyword. Move through categories until you drill down to a consumer category/target of interest. Select "each"/"and"/"or" then "add" to add to target list. 
4. Once you have selected all relevant targets, click "add to" and "targets" at the bottom of the third column. 
5. In the fourth column (preview) under "targets" click in the check box for all relevant targets and select "create"
6. Select a relevant report to view information about target. Use resulting filters on left side of screen to drill into different reporting options.
7. To download report, select "add to presentation" under the more option menu within the selected report.  

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