Your Librarian
Your Librarian
Research Activity
Exploring the Category
The resources described here will help you as you begin researching product categories related to Jesse & Ben's products. It's important to remember there are multiple ways you could describe the product category ex: frozen food(s), potato products, frozen potato, convenience food(s), etc. You will want to consider all these options when searching.
Trade Publications
Trade publications provide an expert insider view into various industries and categories. Try using the "search within this publication..." feature to identify articles and insights related to product categories, distribution channels, consumer behavior, and more.
- Refrigerated and Frozen Food - This publication focuses on all aspects of the chilled, refrigerated and frozen food segment - specifically on the business issues and challenges facing the temperature-controlled food channel. We cover subjects like energy management, packaging solutions, food safety, food processing and supply chain logistics.
Databases
These resources provide access to information beyond what is available on the open web and often includes proprietary and highly specialized content. Consider carefully the keywords and phrases you use when you search and take advantage of any relevant search features to narrow results by date, publication format, etc. Searching in these resources is often an iterative process.
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ABI/INFORM Collection This link opens in a new windowUse to find trade articles and business news that analyze frozen side dishes and potato-based convenience foods, helping you understand how brands like Jesse & Ben’s position themselves in the competitive grocery market.
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Business Source Premier This link opens in a new windowSearch for articles and company profiles related to frozen side dishes, premium grocery trends, and convenience food categories to explore how similar products are marketed and received by consumers.
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IBISWorld This link opens in a new windowIBISWorld provides industry reports on frozen food production and wholesaling that help you analyze the market size, consumer demand, competitive dynamics, and growth potential of Jesse & Ben’s category
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Mintel Reports This link opens in a new windowMintel offers detailed consumer and trend reports on frozen foods, side dishes, and convenience meals, helping you evaluate what U.S. consumers look for in products like Jesse & Ben’s and where innovation is happening in the category.
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Simmons Insights This link opens in a new windowUse Simmons Insights to identify the demographics, behaviors, and attitudes of U.S. consumers who purchase frozen side dishes or potato snacks, helping you assess target audiences and messaging strategies.
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Statista This link opens in a new windowStatista aggregates sales figures, consumer surveys, and market forecasts related to frozen vegetables, prepared sides, and frozen potatoes—making it easy to visualize the product category Jesse & Ben’s competes in.
Exploring Consumer Behavior
The resources described here will help you as you begin researching consumer behavior for your Jesse & Ben's project. When searching in these resources think about what you ultimately are hoping to find - what consumers are looking for in their frozen foods, how much money do consumers spend on average for frozen food products, etc. - and consider key words and phrases that would surface studies or research addressing those topics. Keep in mind these same resources may also help explore sales channels and the broader product category too.
Trade Publications
Trade publications provide an expert insider view into various industries and categories. Try using the "search within this publication..." feature to identify articles and insights related to product categories, distribution channels, consumer behavior, and more.
- Grocery Dive - Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The publication covers topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store formats, and more.
- Supermarket News - Supermarket News provides competitive intelligence, news and detailed information in the food-retail space. It is the leading nationally circulated trade magazine for the food distribution industry.
Databases
These resources provide access to information beyond what is available on the open web and often includes proprietary and highly specialized content. Consider carefully the keywords and phrases you use when you search and take advantage of any relevant search features to narrow results by date, publication format, etc. Searching in these resources is often an iterative process.
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ABI/INFORM Collection This link opens in a new windowUse ABI/INFORM to find news and trade articles that reveal consumer demand trends, retail buying habits, and shopper reactions to frozen food products like Jesse & Ben’s.
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Business Source Premier This link opens in a new windowExplore Business Source Premier for articles and company reports that discuss how consumers engage with frozen side dishes, including insights into marketing strategies that shape shopper preferences.
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eMarketer This link opens in a new windoweMarketer helps you analyze how consumers discover and purchase frozen foods like Jesse & Ben’s through digital platforms, ads, and grocery e-commerce channels.
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Mintel Reports This link opens in a new windowMintel provides detailed U.S. consumer research on frozen foods and convenience meals, helping you understand motivations, barriers, and perceptions around buying premium frozen potato dishes.
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Simmons Insights This link opens in a new windowUse Simmons to build profiles of U.S. consumers who purchase frozen sides and potato-based convenience foods, including their age, income, media habits, and lifestyle preferences.
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Statista This link opens in a new windowStatista offers consumer survey results and behavioral data that illustrate how people shop for frozen meals and side dishes, helping you track shifts in preference, purchase frequency, and brand loyalty.
Exploring Sales Channels
The resources described here will help you as you begin researching sales channels for your Jesse & Ben's project. Consider finding information on specific retailers - Lowes Foods, Kroger, etc. - and information on the larger grocery retail industry to help you better understand the current market, trends, and opportunities.
Trade Publications
Trade publications provide an expert insider view into various industries and categories. Try using the "search within this publication..." feature to identify articles and insights related to product categories, distribution channels, consumer behavior, and more.
- Grocery Dive - Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The publication covers topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store formats, and more.
- Supermarket News - Supermarket News provides competitive intelligence, news and detailed information in the food-retail space. It is the leading nationally circulated trade magazine for the food distribution industry.
Databases
These resources provide access to information beyond what is available on the open web and often includes proprietary and highly specialized content. Consider carefully the keywords and phrases you use when you search and take advantage of any relevant search features to narrow results by date, publication format, etc. Searching in these resources is often an iterative process.
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ABI/INFORM Collection This link opens in a new windowUse ABI/INFORM to explore articles and trade news about distribution strategies, retail partnerships, and innovations in frozen food placement that could inform how Jesse & Ben’s expands into new sales channels.
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Business Source Premier This link opens in a new windowSearch Business Source Premier for market analyses and company case studies that highlight how frozen food brands reach consumers through grocery, convenience, wholesale, and online retail environments.
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Gale Business: Insights This link opens in a new windowUse Gale Business: Insights to examine detailed company and industry profiles, including distribution models and channel strategies used by top food brands in the frozen and packaged goods sector.
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IBISWorld This link opens in a new windowIBISWorld offers industry reports that describe how frozen food products are sold across various retail formats—helping you assess which sales channels align with Jesse & Ben’s growth opportunities.
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Mintel Reports This link opens in a new windowMintel includes research on how and where consumers shop for frozen foods, offering insights into the retail environments, shopper expectations, and merchandising approaches that support effective product distribution.
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Statista This link opens in a new windowStatista provides sales data, market forecasts, and digital commerce insights that help you compare sales performance across retail channels, including brick-and-mortar and online grocery platforms for frozen foods.