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MSM Graduate Consulting Project (GCP): Resources

A research guide for the MSM program "Graduate Consulting Project"" (GCP)

Company & Industry

It is always best to first review the Company's website!

Market - Product/Service & Consumer

Marketing & Advertising

Your Librarian

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Summer Krstevska
251C Farrell Hall

Your Librarian

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Morgan Ritchie-Baum
251F Farrell Hall

Primary vs Secondary Research

The best market research is a combination of primary and secondary information

Primary information: research you compile yourself or hire someone to gather for you.

Secondary information: This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.(source)

The resources available to you at the library will primarily help you with secondary research.