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MSM Graduate Consulting Project (GCP)
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MSM Graduate Consulting Project (GCP): Resources
A research guide for the MSM program "Graduate Consulting Project"" (GCP)
Company & Industry
It is always best to first review the Company's website!
IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
Nexis Uni
Nexis Uni features more than 15,000 news, business and legal sources.
ABI/INFORM Collection
Find articles on the company, industry, market, and/or consumer!
American Business Journals
You have to first make a free account with your wake credentials
Market - Product/Service & Consumer
Mintel Reports
Use search terms that describe the product or customer, or industry (eCommerce for example)
Statista
Use search terms that describe industry, product or customer
Simmons Insights
See box with tutorials below!
SimplyAnalytics
See box with tutorials below!
Tutorials for Simmons Insights
How to Create a Demographic Profile
How to Create a Cross Tab
How to Read a Cross Tab
Tutorials for Simply Analytics
How to Map Market Data
How to Map Customers by Brand &/or Location
Marketing & Advertising
eMarketer
Search eMarketer by type of consumer or marketing platform/medium
AdAge.com
Use similar search terms as with eMarketer. *AdAge requires VPN if accessing off-campus.
Class Activity - MSM Summer Session
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Class Activity
Your Librarian
Summer Krstevska
Contact:
krstevs@wfu.edu
251C Farrell Hall
336-758-4931
Subjects:
Accounting
,
Business - General
,
Economics
,
Entrepreneurship
,
Finance
,
Marketing & Advertising
Your Librarian
Morgan Ritchie-Baum
she/her
Email Me
Contact:
251F Farrell Hall
336-758-4273
Subjects:
Business - General
,
Economics
,
Entrepreneurship
,
Finance
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