MSM Graduate Consulting Project (GCP): Resources

Provides extensive reports on 300 industries and numerous companies. Includes size, trends, market share, descriptions of key participants and more. Coverage: Details not available

Find info on thousands of U.S. and international companies. Search by name, geography, industry and financial criteria. Get company overviews, financials, news, intellectual property, corporate hierarchy, and more. Search for lists of companies by geography, industry, NAICS/SIC, and other criteria. Includes private companies.

Includes international coverage and provides researchers a complete picture of companies and business trends around the world.

Provides detailed industry analysis and market research reports on more than 16,000 lines of business in national and local markets. Uses include valuation, business plans, due diligence and competitive benchmarking.

You must use WFU VPN when accessing this resource off-campus. If you've never used this resource before, you need to make a free account with your WFU credentials. Here you will find financial statements and projections for many companies.

Provides data, statistics, and reports on many topics including media, business, politics, society, technology and education. Add-ons include: Consumer Insights, providing increased data and analytics on consumer attitudes and behavior worldwide and eCommerce Insights, providing increased data and analytics on the eCommerce landscape including customer behavior and digital market insights.

Marketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must create a personal profile. Coverage: Details not available

Provides data, statistics, and reports on many topics including media, business, politics, society, technology and education. Add-ons include: Consumer Insights, providing increased data and analytics on consumer attitudes and behavior worldwide and eCommerce Insights, providing increased data and analytics on the eCommerce landscape including customer behavior and digital market insights.

Simmons Insights includes advanced reporting analytics, data visualizations, and business intelligence applications with comprehensive profiling that enable clients to build proprietary data dashboards and custom analyses. Five concurrent users may access Simmons Insights.

Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States. Coverage: Details not available

eMarketer is a digital market research firm devoted to understanding where consumers are going online, how they’re spending their money, and how marketers are reaching them through digital channels.

Find data on advertising agencies, advertisers, key contacts, ad spends, media types, and more with this sales prospecting tool formerly known as the Advertising Red Books