Company & Industry
It is always best to first review the Company's website!
- IBISWorld This link opens in a new windowProvides extensive reports on 300 industries and numerous companies. Includes size, trends, market share, descriptions of key participants and more.
- Nexis Dossier This link opens in a new windowLocated in the "Menu" dropdown box and listed as "Company Dossier." Find info on thousands of U.S. and international companies. Search by name, geography, industry and financial criteria. Get company overviews, financials, news, intellectual property, corporate hierarchy, and more. Search for lists of companies by geography, industry, NAICS/SIC, and other criteria. Includes private companies.
- ABI/INFORM Collection This link opens in a new windowIncludes international coverage and provides researchers a complete picture of companies and business trends around the world.
- BizMiner This link opens in a new windowProvides detailed industry analysis and market research reports on more than 16,000 lines of business in national and local markets. Uses include valuation, business plans, due diligence and competitive benchmarking.
- Capital IQ This link opens in a new windowYou must use WFU VPN when accessing this resource off-campus. If you've never used this resource before, you need to make a free account with your WFU credentials. Here you will find financial statements and projections for many companies.
- Statista This link opens in a new windowProvides data, statistics, and reports on many topics including media, business, politics, society, technology and education. Add-ons include: Consumer Insights, providing increased data and analytics on consumer attitudes and behavior worldwide and eCommerce Insights, providing increased data and analytics on the eCommerce landscape including customer behavior and digital market insights.
Market - Product/Service & Consumer
- Mintel Reports This link opens in a new windowMarketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must sign in using their WFU username and password to access Mintel.
- Statista This link opens in a new windowProvides data, statistics, and reports on many topics including media, business, politics, society, technology and education. Add-ons include: Consumer Insights, providing increased data and analytics on consumer attitudes and behavior worldwide and eCommerce Insights, providing increased data and analytics on the eCommerce landscape including customer behavior and digital market insights.
- Simmons Insights This link opens in a new windowSimmons Insights includes advanced reporting analytics, data visualizations, and business intelligence applications with comprehensive profiling that enable clients to build proprietary data dashboards and custom analyses. Five concurrent users may access Simmons Insights.
- SimplyAnalytics This link opens in a new windowMap thousands of demographic, business, and marketing data variables. Coverage limited to the United States. Coverage: Details not available
Tutorials
Simmons Insights [v. 1.0]
How to Create a Demographic Profile
Simmons Insights [v. 2.0]
How to use Composer & Crosstab 2.0
Simply Analytics
Marketing & Advertising
- AdAge.comUse similar search terms as with eMarketer. *AdAge requires VPN if accessing off-campus.
- eMarketer This link opens in a new windoweMarketer is a digital market research firm devoted to understanding where consumers are going online, how they’re spending their money, and how marketers are reaching them through digital channels.
- Winmo This link opens in a new windowFind data on advertising agencies, advertisers, key contacts, ad spends, media types, and more with this sales prospecting tool formerly known as the Advertising Red Books
Your Librarian
Your Librarian
Primary vs Secondary Research
The best market research is a combination of primary and secondary information.
Primary information: research you compile yourself or hire someone to gather for you.
Secondary information: This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.(source)
The resources available to you at the library will primarily help you with secondary research.