MSM Graduate Consulting Project (GCP): Resources

This database will supply you with industry reports, to give you a larger context of the industry your market is in.

Nexis Uni features more than 15,000 news, business and legal sources.

Find articles on the company, industry, market, and/or consumer!

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Use search terms that describe the product or customer, or industry (eCommerce for example)

Use search terms that describe industry, product or customer

See box with tutorials below!

See box with tutorials below!

Search eMarketer by type of consumer or marketing platform/medium

Use similar search terms as with eMarketer. *AdAge requires VPN if accessing off-campus.