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MSM Graduate Consulting Project (GCP): Resources

A research guide for the MSM program "Graduate Consulting Project"" (GCP)

Company & Industry

It is always best to first review the Company's website!

Search term suggestions:

  • Online home furnishing
  • Floor coverings 
  • Home decor retailing
  • Flooring (residential, rental, corporate)
  • Carpet Mills
  • Furniture
  • Non-apparel textiles 
  • Home textiles
  • Home improvements

Market - Product/Service & Consumer

Search Term Suggestions:

  • Living space trends
  • Flooring trends
  • Interior design trends
  • Home decor trends
  • eCommerce
  • Online furniture/home furnishing shopping
  • Millennials
  • Gen Z

Marketing & Advertising

Getting started with research

Your Librarian

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Summer Krstevska
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