Porter 5 Forces:

• Substitute products, product switching, alternatives, consumer perceptions (of product)
  • (product) AND alternatives
  • "customer preference" OR "customer perceptions" AND (product)
• Entry of new competitors, barriers to entry
  •  (industry) AND ("new entrant" OR "market entry")
• Competitive Rivalry, market share
  • (industry) AND competition
• Consumer bargaining power, switching costs, consumer demand
  • "customer demand" AND (industry) 
• Supplier bargaining power, supply chain
  • (industry or company) AND (logistics OR production OR inventory OR manufacturing)
  • (company) AND (suppliers OR "supply chain")

SWOT Analysis:

• Strengths & Weaknesses (skills & assets): technologies, skills, financial resources, capacity, resources, culture, information & communications technology, management resources
  • (Company) AND (technology OR innovation)
    • What does the company do well? Does it have a technological advantage? *external opportunities, i.e. a new market, is an opportunity not a strength
    • What does the company lack or not do well? Does the company have enough capital? Is there a lack of knowledge or innovation power? *Weaknesses should always be viewed in relation to competitors, if competitors are also performing poorly in the same area it's not a profound weakness
• Opportunities & Threats: occur due to demographic, economic, technological, political, legal, social & cultural dynamic
  • Could the company benefit from technological developments, demographic changes taking place, or could demand for product/service increase as a result of a new partnership?
  • Are there changes in regulations, substitute technologies, 

Value Chain:

• Infrastructure AND company
• Human Resources Management: recruitment, hiring, training, development, retention, compensation AND company
• Technological Development: r&d, innovation AND company
• Procurement: sourcing of raw materials, components, equipment and services AND company
• Inbound & Outbound Logistics: receiving, warehousing, inventory mgmt, distribution, packaging, sorting, shipping AND company
• Operations: processes involved in turning raw materials and components into finished products AND company
• Marketing & Sales: promotion, advertising, pricing strategy AND (company OR company product/service)
• After-Sales Services: Installation, training, quality assurance, repair, customer service AND company

Strategic Resource Analysis:

• Financial: funds, investors, investment, capital AND company
• Human: demographics and skill-level AND company
• Physical: buildings, office space, technology AND company
• Intellectual: reputation, brand identity, engagement AND company

Class Activity