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Marketing Research: Home
Resources for secondary market research through WFU's library
A consumer and media analysis tool based on the Simmons National Consumer Survey. Access consumer demographics, psychographics, brand affiliations, and media consumption trends with the ability to target specific market segments down to the regional level.
Use the "Consumers & Lifestyles" section to find target consumer & segmentation data. Select "advanced search" to fill out filters describing your target consumer. Visualization option of heat map available
Produced by the Bureau of Labor Statistics; consists of two surveys: the quarterly Interview Survey & the Diary Survey. Provides information on the buying habits of American consumers, including data on their expenditures, income, etc.
The U.S. Census gives demographic data down to the zip code level. Current information is available, since you can also access the annual American Community Survey. Census Reporter is an easy tool for getting the most recent Census data.