Articles - newspapers, trade publications
- AdAge*AdAge may require VPN if accessing off-campus.
Suggested search terms to get started:
- digital marketing
- digital marketing AND (insert industry of interest)
- digital marketing AND (insert consumer of interest)
- digital marketing AND (insert platform of interest)
- digital marketing AND (insert company or product of interest)
Market Reports & Stats
- Simmons InsightsSee links for tutorials below
- SimplyAnalyticsSee links for tutorials below
- Mintel ReportsUse search terms that describe the product or customer
- StatistaUse search terms that describe the product or customer
Tutorials for Simmons Insights
Tutorials for Simply Analytics
eBooks
Absolute Essentials of Digital Marketing by Publication Date: 2020
Search Engine Optimization and Marketing by Publication Date: 2021
Digital Luxury by Publication Date: 2019
