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COM 370 + 360: Storytelling & the Entrepreneur: Audience Research
Resources for Professor Gill's 'Storytelling & the Entrepreneur' in the US course
As an entrepreneur, when you're researching your audience, keep in mind many of the best resources for doing so.
The best way to start is to do a general background search on your audience type and your business type or your audience type and your location in Google or one of the following suggested databases:
Customers may be considering a long-term relationship with your business. They are most likely concerned with your relations with other customers & suppliers. Keep the information you give them short & concise.
Use the "Consumers & Lifestyles" section to find target consumer & segmentation data. Use "US Businesses" to see financial information of other similar businesses. *TIP* use the advanced search for either option to get more specific results.
Suppliers are concerned with making sure you can pay your bills, so cash flow, financial information, and growth prospects are their main concern. You can use the same resources that are listed for managers above to find relevant information for suppliers.
Strategic allies have specific needs and/or interests. For example they may be interested in offering you technology, distribution, complementary product sets, etc. You must show them aspects of your business that are relevant to their interests. Keep in mind that strategic allies may be competitors, so be strategic about what information you provide and when you provide it.