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BEM 324: Marketing Research: Home

Resources for secondary market research through WFU's library

Market Financial Analysis

Relevant eBooks


Multi-topic articles (psychographics, strategies, current news, etc)

Search term suggestions:

  • "brand recognition" AND "industry name"
  • "brand engagement" AND "product name or consumer segment or media platform"
  • "brand reputation" OR "brand identification" OR "brand image"
  • "brand loyalty"
  • "brand influence"
  • "online influence"
  • "marketing strategy"
  • "purchase influence"
  • "content strategy"
  • "brand messaging"
  • "brand positioning"
  • "consumer segment" AND "purchasing behavior"
  • "consumer segment" AND (attitudes OR preferences)


Demographics + Psychographics - Subscription-based

Demographics - Non-Subscription


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