Article databases can be used in all areas of market research. Use these article databases to search trends, strategies, current news, brands, products, consumers, and more. Key search terms will include company names, industry name, and target market characteristics. Suggested search strategies include:

• marketing strategy" AND (industry or company or specific product/service)
• "brand recognition" AND "industry name"
• "brand engagement" AND ("product name" or "consumer segment" or "media platform")
• ("brand reputation" OR "brand identification" OR "brand image") AND "insert brand name"
• "brand loyalty" AND (insert product/service)
• "brand influence" AND (insert specific product/service)
• "online influence"
• "marketing strategy"
• "purchase influence"
• "content strategy"
• "brand messaging"
• "brand positioning"
• "consumer segment" AND "purchasing behavior"
• "consumer segment" AND (attitudes OR preferences)