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BEM 325 Consumer Behavior: Consumer Behavior

Consumer Behavior Resources

The study of how people experience the purchasing of goods. Consumer behavior articles are usually scholarly research and theoretical in nature. They help you to understand how people's motivations, loyalties, and reception of advertising.

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Suggested databases for relevant article search

Search term suggestions:

  • "consumer behavior" AND branding AND ("ice cream industry" OR "dairy industry")
  • "consumer preferences" AND ("ice cream industry" OR "frozen desserts industry")
  • "consumer behavior" AND packaging AND "ice cream industry"
  • "consumer preferences" AND labeling AND "frozen desserts industry"

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