Research Guides: WakeABLE Case Study Workshop: Home

2023 Wakeable Resource Packet

Find a digital copy of the resource packet here. Note, you must be signed in with your WFU credentials to access.

Company & Company Culture

ABI/INFORM Collection
This is an article database - here you will use search terms to find relevant articles written by experts, analysts, journalists and more providing context and information on a variety of topics. Note - for better results, always exclude "wirefeeds"

Market (Product / Consumer)

Mintel Reports
This is the best place to start since most of the content in this resource is market research.

Statista This link opens in a new window
Search this database to find in-depth facts and statistics about Nike sales, consumer purchasing, consumer attitudes, and more.

Video - "Who Can You Trust? Crash Course Navigating Digital Information #4"

Want more to explore?

Z. Smith Reynolds Library (ZSR for short) has thousands of resources for your to explore. If you want to explore more business resources for your WakeABLE case study competition or future assignments and projects while you are a student at Wake Forest, check out the Business Information Commons website where we link directly to our most popular business databases.