Research Guides: WakeABLE Case Study Workshop: Home

Industry

IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.

Company & Company Culture

ABI/INFORM Collection
This is an article database - here you will use search terms to find relevant articles written by experts, analysts, journalists and more providing context and information on a variety of topics. Note - for better results, always exclude "wirefeeds"

Market (Product / Consumer)

Mintel Reports
This is the best place to start since most of the content of this resource is market research.

Statista This link opens in a new window
Search this database to find in-depth facts and statistics about Nike sales, consumer purchasing, consumer attitudes, and more.

Class Activity

Click Here for Class Activity

Your Librarians

Morgan Ritchie-Baum

she/her

Email Me

Contact:

251F Farrell Hall

336-758-4273

Subjects: Business - General, Economics, Entrepreneurship, Finance

Want more to explore?

Z. Smith Reynolds Library (ZSR for short) has thousands of resources for your to explore. If you want to explore more business resources for your WakeABLE case study competition or future assignments and projects while you are a student at Wake Forest, check out the Business Information Commons website where we link directly to our most popular business databases.