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MSBA Practicum Project: Resources

Resources for the MSBA Practicum Project

Company & Industry

It is always best to first review the Company's website!

Search term suggestions:

  • How would you describe what industry your company is in?
  • How would you describe the product/service the company is selling?
  • How would you describe the target customer?
  • What are some key words or phrases that jump put to you related to the problem or question you are working on? 

Market - Product/Service & Consumer

Search Term Suggestions:

  • Living space trends
  • Flooring trends
  • Interior design trends
  • Home decor trends
  • eCommerce
  • Online furniture/home furnishing shopping
  • Millennials
  • Gen Z

Marketing & Advertising

Getting started with research

Your Librarian

Profile Photo
Summer Krstevska
Contact:
krstevs@wfu.edu
251C Farrell Hall
336-758-4931

Librarian

Profile Photo
Morgan Ritchie-Baum
she/her
Contact:
251F Farrell Hall
336-758-4273
Need help? Chat with us