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MSBA Practicum Project: Resources

Resources for the MSBA Practicum Project

Company & Industry

It is always best to first review the Company's website!

IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
Nexis Uni
Nexis Uni features more than 15,000 news, business and legal sources. You can use any of the search terms suggested below.
Crunchbase
Discover innovative companies and the people behind them. Great for industry research, especially as it relates to eCommerce or startups.
ABI/INFORM Collection
Search with search terms below to find articles on the company, industry, market, and/or consumer!
American Business Journals
You have to first make a free account with your wake credentials

Questions to help you generate search terms:

How would you describe what industry your company is in?
How would you describe the product/service the company is selling?
How would you describe the target customer?
What are some key words or phrases that jump put to you related to the problem or question you are working on?

Market - Product/Service & Consumer

Mintel Reports
Use search terms that describe the product or customer, or industry (eCommerce for example)
Statista
Use search terms that describe industry, product or customer
Simmons Insights
See box with tutorials below!
SimplyAnalytics
See box with tutorials below!

Search Term Suggestions:

Product/service category trends
purchasing and/or marketing channel (i.e. eCommerce, social media)
specific demographics of a consumer
specific psychographics of a consumer

Marketing & Advertising

eMarketer
Search eMarketer by type of consumer or marketing platform/medium
AdAge.com
Use similar search terms as with eMarketer. *AdAge requires VPN if accessing off-campus.

Tutorials for Simmons Insights

Tutorials for Simply Analytics

Getting started with research

Crashtest 9:30am

Getting started with research

Crashtest 11am

Getting started with research

Crashtest 2pm

Your Librarian

Summer Krstevska

Contact:

krstevs@wfu.edu
251C Farrell Hall

336-758-4931

Subjects: Accounting, Business - General, Economics, Entrepreneurship, Finance, Marketing & Advertising

Librarian

Morgan Ritchie-Baum

she/her

Email Me

Contact:

251F Farrell Hall

336-758-4273

Subjects: Business - General, Economics, Entrepreneurship, Finance

Need help? Chat with us