Suggested Library Resources
- Mintel Reports This link opens in a new windowMarketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must sign in using their WFU username and password to access Mintel. Coverage: Details not available
- Statista This link opens in a new windowProvides data, statistics, and reports on many topics including media, business, politics, society, technology and education. Add-ons include: Consumer Insights, providing increased data and analytics on consumer attitudes and behavior worldwide and eCommerce Insights, providing increased data and analytics on the eCommerce landscape including customer behavior and digital market insights.
- ABI/INFORM Collection This link opens in a new windowIncludes international coverage and provides researchers a complete picture of companies and business trends around the world.
Suggested search terms
(company name) AND (consumer preference idea) AND (product type)
(product type) AND "visual merchandising"
(product type) AND "food purchasing behavior"
consumer AND (preference OR attitude OR behavior) AND ("organic" OR "low sodium")
"flavor preferences" AND (product type)
"purchase decision factors" AND (product type)
