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BAN 6085 MSBA Practicum: Industry Background

This is a guide to information sources that might be useful to MSBA students during their practicum assignment.

Industry Background

IBISWorld Comprehensive industry profiles covering about 800 different U.S. industries.  IBISWorld uses the federal government's North American Industry Classification System (NAICS) to classify the industries it covers.  To find an industry profile, you can browse through the industry list by NAICS code or you can use the IBISWorld search function to identify an industry by keyword, company name or a specific code. 

Marketline Industry profiles for many industries in the U.S. and many foreign countries.  Reports are updated annually.  You can browse a list of industries or use the search box to search for an industry by keyword.  Because Marketline is international in scope, you will usually find profiles of industries in a number of countries or regions of the world.

Statista Demographic, economic, industry, product statistics, etc. from many government and private sources.

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