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MSM Graduate Consulting Project (GCP): Articles

A research guide for the MSM program "Graduate Consulting Project"" (GCP)

Articles

 

For more in-depth information about finding articles, consult the research guide: "Finding Articles in Business Magazines and Journals."

ProQuest ABI/inform Full text articles from thousands of academic, industry and practitioner magazines, journals and newspapers in the field of business.

Nexis Uni Full text articles from thousands of newspapers, magazines and other sources of news.

To find articles about the hard/spiked seltzer market build a search strategy around words and phrases such as:

  • hard seltzer market sales
  • spiked seltzer market sales
  • hard seltzer competition strategy
  • spike seltzer competition strategy
  • ready to drink alcoholic beverages
  • rtd alcoholic beverages
  • flavored alcoholic beverages

Also do some searches with the word seltzer and the names of leading brands and companies such as:

  • Bud Light Seltzer
  • Jose Cuervo Seltzer
  • High Noon Seltzer
  • Willie's Superbrew Seltzer
  • White Claw Seltzer
  • Bon & Viv Seltzer

 

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