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MSM Action Learning Project (ALP): Market Research

A research guide for the MSM program "Action Learning Project" (ALP)

Market Research

Mintel Market Research: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc.  Requires registration of your WFU email and a password. 

eMarketer Information and data about advertising and marketing to consumers via online, internet, digital, video, social media, etc.

Simply Analytics Create maps and tables showing location of consumers by demographic, economic and other characteristics.

Simmons Insights Demographic information on consumers by product, activity, attitude, etc.

Euromonitor Global Market Information Database: International in scope, Euromonitor has full-text market research reports and shorter, more frequently updated "comments" on most major categories of consumer products. 

Pew Research Center  


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