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New Product Proposal Objectives (from syllabus)
Identify and propose a new product innovation
Complete Year 1 (introductory) marketing plan, for a real company (i.e., Dewey’s Bakery)
Use the "Consumers & Lifestyles" section to find target consumer & segmentation data. Select "advanced search" to fill out filters describing your target consumer.
A consumer and media analysis tool based on the Simmons National Consumer Survey.
Use this for specific market statistics or look for the dossier reports. Keep your search terms relatively broad.
This is the best place to start since most of the content of this resource is market research.
Search for articles within Advertising Age
Search eMarketer by type of consumer or marketing platform/medium
Suggested Search Terms:
[consumer type (age, gender, etc)]
[marketing platform (Instagram, YouTube, Word of Mouth, etc)]
New Product Innovation Ideas
Recommended Databases for : News, Trade, Magazine & Other Articles
How would you grow the brand?
Search Term Suggestions:
distribution AND (product or industry)
"promotion strategies" AND (product or industry)
"new product development" OR innovation AND (product or industry)
(consumer type) AND (product)
(company or industry) AND partnerships
(industry or product) AND "pricing strategies"
Suggested Websites for Demographic Data
Find census information down to the city or county level for both 2000 and 2010. For customer base growth, compare population statistics from the 2000 and 2010 Census.
The U.S. Census gives demographic data down to the zip code level. Current information is available, since you can also access the annual American Community Survey. Census Reporter is an easy tool for getting the most recent Census data.
American Fact Finder
More advanced tool to access Census data, with the ability to build maps
LINC (Log In to North Carolina)
Topics include population, labor force, education, transportation, revenue, agriculture, vital statistics, energy and utilities, and other topics for a variety of geographic areas within the state.
Visualize demographic data through mapping