Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

BEM 326A Brand Management & New Product Innovation: New Product Innovation

Resource guide for students in BEM 326A

New Product Proposal Objectives (from syllabus)

  • Identify and propose a new product innovation
  • Complete Year 1 (introductory) marketing plan, for a real company (i.e., Dewey’s Bakery)

Consumer Research

Recommended Databases:

Suggested Search Terms:

  • [product]
  • [consumer type (age, gender, etc)]
  • [marketing platform (Instagram, YouTube, Word of Mouth, etc)]

New Product Innovation Ideas

Recommended Databases for News, Trade, Magazine & Other Articles:

  • How would you grow the brand?
  • Competitive advantage

Search Term Suggestions:

  • distribution AND (product or industry)
  • "promotion strategies" AND (product or industry)
  • "new product development" OR innovation AND (product or industry)
  • (consumer type) AND (product)
  • (company name)
  • (industry name)
  • (company or industry) AND partnerships
  • (industry or product) AND "pricing strategies"

Suggested Websites for Demographic Data

Need help? Chat with us