Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

BEM 325 Consumer Behavior: Consumer Media Use

Consumer Behavior Resources

Find audience media consumption trends

Search term suggestions:

  • "product advertising" AND "ice cream industry"
  • "advertising campaigns" AND "ice cream industry"
  • "social media" AND "ice cream industry"
  • "branding" AND "ice cream industry"

Suggested websites

Understanding media use means researching trends in how people use media, including the internet, television, radio, magazines, and newspapers. Use this information to make decisions about where to place your advertising.

Need help? Chat with us