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BEM 325 Consumer Behavior: Consumer Media Use

Consumer Behavior Resources

Find audience media consumption trends

Search term suggestions:

  • "product advertising" AND "ice cream industry"
  • "advertising campaigns" AND "ice cream industry"
  • "social media" AND "ice cream industry"
  • "branding" AND "ice cream industry"

Suggested websites

Understanding media use means researching trends in how people use media, including the internet, television, radio, magazines, and newspapers. Use this information to make decisions about where to place your advertising.

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