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Market Research: Articles

This is a brief guide to the library databases that might be helpful to you preparing a marketing plan for your clients. Contact librarian Bob Hebert (hebertb@wfu.edu/336-758-4567) for individualized assistance with your research.

Finding Articles

Wall Street Journal Consult the guide about WSJ.com for more information.

ProQuest ABI/Inform  ABI/Inform is a comprehensive collection of business magazines and journals.  It provides indexing and summaries of articles from all kinds of business periodicals including academic, industry and practitioner journals as well as business news sources.  BSC also provides access to the full text (in either HTML or PDF format) of most of the sources that it covers.  

Nexis Uni  Nexis has the full text (HTML/text format) of articles from thousands of newspapers and and magazines, transcripts of broadcast news programs and selected online content.  

The default search mode (main search box) uses natural language searching, much like Google searching.  There is no need to use connecting terms such as And or Or, or any special syntax. Click on the "All Nexis Uni" drop-down menu to limit a search to certain source material such as News-->Newspapers.

Use the "Guided Search" interface to build a more focused search strategy.

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