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Market Research: Industry Profiles

This is a brief guide to the library databases that might be helpful to you preparing a marketing plan for your clients. Contact librarian Bob Hebert (hebertb@wfu.edu/336-758-4567) for individualized assistance with your research.

Industry Profiles

When researching a product or a market, it is helpful to first understand the broader industry and the companies involved in it.

Databases

IBISWorld: Comprehensive industry profiles covering about 800 different U.S. industries.  IBISWorld uses the federal government's North American Industry Classification System (NAICS) to classify the industries it covers.  To find an industry profile, you can browse through the 700+ NAICS codes or you can use the IBISWorld search function to identify an industry by keyword, company name or a specific code. 

Marketline: Industry profiles for many industries in the U.S. and many foreign countries.  Reports are updated annually.  You can browse a list of industries or use the search box to search for an industry by keyword.  Because Marketline is international in scope, you will usually find profiles of industries in a number of countries or regions of the world. Also contains company profiles on many, large public and private companies.

Statista

 

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