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ZSR Library

Market Research: Market Research Reports

This is a brief guide to the library databases that might be helpful to you preparing a marketing plan for your clients. Contact librarian Bob Hebert ( for individualized assistance with your research.

Market Research Databases

Use these databases to find market research reports about products and the consumers who buy them.


Mintel: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc.  

BCC Research: Full text market research reports on advanced industrial products/service. For example: Biotech, Pharmaceuticals, Healthcare, IT, Chemicals, Energy, etc.

Gartner Technology Research: Gartner includes reports, statistics and analysis on a wide range of topics related to information technology.  Log in with your WFU login and password.

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Summer Krstevska
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