Use these databases to find market research reports about products and the consumers who buy them.
Mintel: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc.
Euromonitor Passport: International in scope, Euromonitor has full-text market research reports and shorter, more frequently updated "comments" on most major categories of consumer products. It also contains product and market statistics and links to useful web sites. Use the Search menu to search by word or phrase ("Text search"), by product and geographic categories ("Menu search") or by browsing ("Browse analysis"). You can also browse reports by using the menus at the top of the page: industries, countries, consumers, companies and geographies.
BCC Research: Full text market research reports on advanced industrial products/service. For example: Biotech, Pharmaceuticals, Healthcare, IT, Chemicals, Energy, etc.
Gartner Technology Research: Gartner includes reports, statistics and analysis on a wide range of topics related to information technology. Log in with your WFU login and password.