Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Market Research: Market Research Reports

This is a brief guide to the library databases that might be helpful to you preparing a marketing plan for your clients. Contact librarian Bob Hebert (hebertb@wfu.edu/336-758-4567) for individualized assistance with your research.

Market Research Databases

Use these databases to find market research reports about products and the consumers who buy them.

Databases

Mintel: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc.  

BCC Research: Full text market research reports on advanced industrial products/service. For example: Biotech, Pharmaceuticals, Healthcare, IT, Chemicals, Energy, etc.

Gartner Technology Research: Gartner includes reports, statistics and analysis on a wide range of topics related to information technology.  Log in with your WFU login and password.

AdAge Data Center

 

 

Subject Guide

Profile Photo
Summer Krstevska
Contact:
krstevs@wfu.edu
251C Farrell Hall
336-758-4931
Need help? Chat with us