Use these databases to find market research about the products produced by the companies making up the industry in which you're interested. For more information about market research, see the research guide on Marketing Research
Databases
Mintel Market Research: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc. Requires registration of your WFU email and a password.
BCC Research: In-depth market research reports mainly on non-consumer, advanced technology industries.
Gartner Technology Research: Gartner includes reports, statistics and analysis on a wide range of topics related to information techology. Log in with your WFU login and password.
