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Industry Research: Market Research

A guide to finding information about industries such as industry profiles, articles about industries and industry statistics.

Market Research

Use these databases to find market research about the products produced by the companies making up the industry in which you're interested. For more information about market research, see the research guide on Marketing Research

Databases

Mintel Market Research: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc.  Requires registration of your WFU email and a password. 

BCC Research: In-depth market research reports mainly on non-consumer, advanced technology industries.

Gartner Technology Research: Gartner includes reports, statistics and analysis on a wide range of topics related to information techology.  Log in with your WFU login and password.

 

 

Subject Guide

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Summer Krstevska
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