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Country Research: Market Research

A guide to finding economic, political and social information about countries. Includes resources for country profiles, articles about countries, sources of economic data and country rankings.

Market Research

Use these databases to find market research about the products produced by the company making up the industry in which you're interested.

Databases

Euromonitor Passport: International in scope, Euromonitor has full-text market research reports and shorter, more frequently updated "comments" on many major categories of consumer products in many countries.  It also contains product and market statistics and links to useful web sites. 

Mintel Market Research: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc.  Requires registration of your WFU email and a password.  See instructions in the "Database descriptions and instructions" section of the intranet library home page. 

 

 

Subject Guide

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Bob Hebert
Contact:
Business Information Commons
251F Farrell Hall
Wake Forest University
Winston-Salem, NC 27104
336.758.4567
hebertb@wfu.edu
336-758-4567
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