Use these databases to find market research about the products produced by the company making up the industry in which you're interested.
Euromonitor Passport: International in scope, Euromonitor has full-text market research reports and shorter, more frequently updated "comments" on most major categories of consumer products. It also contains product and market statistics and links to useful web sites. Use the Search menu to search by word or phrase ("Text search"), by product and geographic categories ("Menu search") or by browsing ("Browse analysis"). You can also browse reports by using the menus at the top of the page: industries, countries, consumers, companies and geographies.
Mintel Market Research: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc. Requires registration of your WFU email and a password. See instructions in the "Database descriptions and instructions" section of the intranet library home page.
Gartner Technology Research: market research reports on information technology. Covers both consumer and commercial markets and products.