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ZSR Library

Company Research: Market Research

A guide to finding information about companies such as company profiles, articles about companies, financial information, analyst reports and market research.

Market Research

Use these databases to find market research about the products produced by the company making up the industry in which you're interested.


Mintel Market Research: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc.  Requires registration of your WFU email and a password.  See instructions in the "Database descriptions and instructions" section of the intranet library home page. 

Gartner Technology Research: market research reports on information technology.  Covers both consumer and commercial markets and products.

Statista Data Center

Simply Map


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