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Company Research: Market Research

A guide to finding information about companies such as company profiles, articles about companies, financial information, analyst reports and market research.

Market Research

Use these databases to find market research about the products produced by the company making up the industry in which you're interested.

Databases

Euromonitor Passport: International in scope, Euromonitor has full-text market research reports and shorter, more frequently updated "comments" on most major categories of consumer products.  It also contains product and market statistics and links to useful web sites. Use the Search menu to search by word or phrase ("Text search"), by product and geographic categories ("Menu search") or by browsing ("Browse analysis"). You can also browse reports by using the menus at the top of the page: industries, countries, consumers, companies and geographies. 

Mintel Market Research: International in scope, Mintel has reports on many consumer product categories such as clothing, food and beverages, household products, health products, the retail industry, etc.  Requires registration of your WFU email and a password.  See instructions in the "Database descriptions and instructions" section of the intranet library home page. 

Gartner Technology Research: market research reports on information technology.  Covers both consumer and commercial markets and products.

Statista

AdAge.com Data Center


Simply Map

 

Subject Guide

Bob Hebert's picture
Bob Hebert
Contact:
Business Information Commons
251F Farrell Hall
Wake Forest University
Winston-Salem, NC 27104
336.758.4567
hebertb@wfu.edu
336-758-4567
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