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BEM 326: Brand Management & New Product Innovation: Home

Welcome

Welcome to the research guide for BEM326 Brand Management and New Product Innovation.  For each of the project's two phases, you'll see a tab above containing recommendations suited to that phase.  If you have any questions, don't hesitate to contact me.

Mary Scanlon

Subject Guide

Bob Hebert's picture
Bob Hebert
Contact:
Business Information Commons
251F Farrell Hall
Wake Forest University
Winston-Salem, NC 27104
336.758.4567
hebertb@wfu.edu
Subjects:Business
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