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BEM 326: Brand Management & New Product Innovation: Home


Welcome to the research guide for BEM326 Brand Management and New Product Innovation.  For each of the project's two phases, you'll see a tab above containing recommendations suited to that phase.  If you have any questions, don't hesitate to contact me.

Mary Scanlon

Subject Guide

Bob Hebert's picture
Bob Hebert
Business Information Commons
251F Farrell Hall
Wake Forest University
Winston-Salem, NC 27104
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