Don't forget to check out the company's website and their competitors' websites!
Market & Product Research:
Social listening is learning about a company, brand, or product through online sources such as social media sites, review sites, and special software programs that track mentions of specific phrases across the web. Below are examples of websites that can be used when undertaking "social listening" as it relates to learning about a company's brand
Search strategy - In addition to searching on your company's specific social media utilizing hashtags including #[company name] and #[product]. when searching on sites such as Twitter.
Remember reviews and personal opinions shared in these sources tend to be filtered through other's experiences but you can look for patterns to inform your analysis of a company's brand and generate new search-terms that can be utilized in academic or news sources.
Social Media Sites
Facebook, Instagram, Twitter, TikTok
twXplorer: easy way to search Twitter
Online grocery retailers, Amazon