Home - BEM 221 Principles of Marketing - Pet Food - Research Guides at Wake Forest University

Concept development

ABI/INFORM Collection
"pet food additives"
"pet food ingredients"
"pet food regulations"
"(ingredient) regulations"
(ingredient) AND benefits
"pet humanization trend"
Nexis Uni
Use same search term suggestions as above ^
Statista
Use product/ingredient search terms
Mintel Reports
Use search terms that describe the product/ingredient
IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
more...less...
You will have to register to use this database.

Mintel Reports
Use search terms that describe the customer
Simmons Insights
Previously called "Mediamark MRI"
See box with tutorials below
Statista
Use search terms that describe industry, product or customer
IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
more...less...
You will have to register to use this database.
ABI/INFORM Collection
"pet humanization trend"
(company name) AND "positioning strategy"
(company name) AND "marketing strategy"
(company or industry) AND distribution
(consumer) AND preferences AND "pet food"
Nexis Uni
Use same search term suggestions as above ^
Reference USA
Use the "US businesses" section, search by business name to see competitors' expenditures

Reference USA
Use the "US businesses" section (advanced search, use keyword/NAICS/SIC filter, use keywords to describe channels) to identify channel locations (ex: grocery stores)