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BEM 221 Principles of Marketing - Pet Food: Home
Resources compiled for Woods & Flys' Principles of Marketing Class
"pet humanization trend"
(company name) AND "positioning strategy"
(company name) AND "marketing strategy"
(company or industry) AND distribution
(consumer) AND preferences AND "pet food"
Use the "US businesses" section (advanced search, use keyword/NAICS/SIC filter, use keywords to describe channels) to identify channel locations (ex: grocery stores)
