BEM 221 Principles of Marketing - Spring 2020: Home

"pet food additives"
"pet food ingredients"
"pet food regulations"
"(ingredient) regulations"
(ingredient) AND benefits
"pet humanization trend"

Use same search term suggestions as above ^

Use product/ingredient search terms

Use search terms that describe the product/ingredient

This database will supply you with industry reports, to give you a larger context of the industry your market is in.

Use search terms that describe the customer

Previously called "Mediamark MRI"
See box with tutorials below

Use search terms that describe industry, product or customer

This database will supply you with industry reports, to give you a larger context of the industry your market is in.

"pet humanization trend"
(company name) AND "positioning strategy"
(company name) AND "marketing strategy"
(company or industry) AND distribution
(consumer) AND preferences AND "pet food"

Use same search term suggestions as above ^

Use the "US businesses" section, search by business name to see competitors' expenditures

Use the "US businesses" section (advanced search, use keyword/NAICS/SIC filter, use keywords to describe channels) to identify channel locations (ex: grocery stores)