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Marketing Management: Brand Audit
Here you can find resources to help you do a Brand Audit
Products in the line
Don't forget to check out Texas Pete's website and their competitors' websites!
Use the "US Businesses" section to find private competitors. Select the 'advanced search' tab. Under the business type filter, select the box for 'keyword/naics/sic' and then type in the industry name & select the industry. Update the count and view results to get a list of competitors in the industry.