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BEM 326 Brand Management & New Product Innovation: Home

Resource guide for students in BEM 326A


Here you will find suggested resources to help you succeed in finding information to support your Brand Audit and New Product Innovation Plan in Professor Beahm's BEM 326 course.

Brand Audit & New Product Innovation Proposal Details

You will work in teams to conduct a brand audit as well as a new product innovation proposal/launch plan for Green Mountain Gringo Salsa, a North Carolina manufacturer of salsa.

Through the brand audit your team will identify both the opportunities and the challenges facing the brand, and from this audit you will develop and recommend to Green Mountain Gringo's management the introduction of a new product innovation idea, one which you believe the company should capitalize on to help grow volume and market share.

Suggested Course Readings (from syllabus)


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Summer Krstevska
251C Farrell Hall
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