Research Guides: BEM 326 Brand Management & New Product Innovation: Brand Audit

Brand Inventory

Company Information:

Don't forget to check out Texas Pete's website and their competitors' websites!

IBISWorld
This database will supply you with industry reports, to give you a larger context of the industry your market is in.
Data Axel - Reference USA
Use the "US Businesses" section to find company information about Green Mountain Gringo as well as their competitors. Search by 'company name' or use the 'advanced search' to search by keyword to identify the industry code.
ProQuest Central (includes NC newspapers)
Search by keywords that describe the industry or company name(s).

Suggested Search Terms:

Brand Aid by Brad VanAuken
ISBN: 9780814434741
Publication Date: 2014-12-30
Creating and Marketing New Products and Services by Rosanna Garcia
ISBN: 9781482203615
Publication Date: 2014-04-11

Market & Product Research:

Example:

Mintel Reports
Use search terms that describe the product or customer
Simmons Insights
A consumer and media analysis tool based on the Simmons National Consumer Survey.
ABI/INFORM Collection
Use the suggested search terms & limit results to trade publications and newspapers
Statista
Use this for specific market statistics or look for the dossier reports. Keep your search terms relatively broad.

Recommended Databases for News, Trade, Magazine & Other Articles:

ABI/INFORM Collection
Use the suggested search terms below & limit results to trade publications and newspapers

Search Term Suggestions:

SimplyAnalytics
Mapping software
Mintel Reports
Use search terms that describe the product or customer
Simmons Insights
A consumer and media analysis tool based on the Simmons National Consumer Survey.