This research guide is for students looking for company or industry information.
The tabs above this box contain links to the various resource types that may assist you.
Please e-mail, chat, call or come see me if you have any questions or encounter any problems. My contact info is off to the right.
Don't hesitate; I am here to help.
- Mary Scanlon
Company research is an iterative process, not a linear one. Having said that, here are the steps I recommend, keeping in mind that questions may arise at any step that will drive you to an earlier source to find explanations.
Step 1. Review the company’s web site
Step 2. Read at least one company profile or report
Sources: MarketLine Advantage, OneSource, Business Source Complete
Step 3. Review the company’s financial statements
Sources: Company website, SEC.gov
Step 4. Compare your company's financial performance to its industry average and/or its key competitors
Step 5. Read at least one analysts’ report
Sources: Morningstar, ValueLine
Step 6. Review recent articles in the business press
Sources: Business Source Complete, LexisNexis, ABI/Inform
Step 7. Read an industry report for the company’s primary industry
Sources; IBISWorld, MarketLine Advantage, Euromonitor
Step 8. Read a market research report on the products your company sells
Sources: Mintel, Business Source Complete, Euromonitor
Step 9. Evaluate the company’s use of social media
Sources: Facebook, Twitter, blogs