Skip to Main Content

ZSR Communications Portal: ZSR Blogs

A guide for ZSR faculty and staff to assist with the development of print and web communications used to engage with our many audiences, internal and external to the University, and provide strategic direction for all ZSR communications efforts.

ZSR Blogging Resources

To access our Wordpress blog sites from off-campus, you must run VPN. 

For ZSR Bloggers:


Create and Construct by Lorraine Santana is licensed under CC BY 2.0  

Suggested Content Areas

The following recommendations are not exhaustive-- ZSR is chock-full of content! Get creative! 

  • How-to posts
    Posts that clearly outline how to do something; including detailed checklist and/or step-by-step approaches.
     
  • Storytelling
    Share interesting stories about the library, reading, or studying or stories that are related to our specific community. Especially lesser-known or "behind-the-scenes" tales.
     
  • Promoting Productivity
    Is there a tool you can't live without? Share it! Offer tips and/or tutorials for using specific resources.
     
  • Library Values
    What stories, events or services demonstrate our values and the values of librarianship to our community? How do our professional values benefit our users?
     
  • Spotlight
    Highlight members of the library staff and faculty-- what work is being done behind the scenes and why does it matter? What unique talents and interests do library staff members possess? See "5 Questions" or "What Are You Working On?" series. 

Formatting Tips

Frontload
Information that is most important to the audience goes into the first paragraph, supporting details come after.
See "New Privacy Policy at ZSR" by Thomas Dowling

Make it Visual
Online content is more effective with a visual component, such as a photo, video, gif, infographic.
See "Celebrating Fair Use" by Molly Keener or "10 Ways to Get Your Citation Game On Point" by Kyle Denlinger

Chunking
Break content down into concise, easily understandable pieces of information. Make good use of subheadings and subsections to make it easier for readers to scan the content.
See "Books Are Moving" by Mary Beth Lock

Bulleted and Numbered Lists
They force chunking and draw attention to individual points.
See "5 (Illustrated) Research Reminders" by Meghan Webb

Providing Image Attribution
If necessary, add image attribution for CC BY images in the Description Field of the image. 

  • Add image URL to description field & Comm Comm will format OR > > > 
     
  • You can copy and paste the HTML code below & add link to photo/image in yellow box > Title of Image in orange box > link to photographer/artist's site in green box > Name of photographer/artist in blue box.

<p>Featured image: <a rel="nofollow" class="external" href="https://www.flickr.com/photos/jimsurkamp/13146978405/">Title of Image</a> by <a rel="nofollow" class="external" href="https://www.flickr.com/photos/jimsurkamp/">Name of Photographer/Artist</a> is licensed under <a rel="nofollow" class="external" href="https://creativecommons.org/licenses/by-nd/2.0/">CC BY-ND 2.0</a></p>